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13 Novembre 2019
Stage 1
Stage 2
08:30 13/11
Networking breakfast
To start a good day with some viennoiseries and hot drinks.
Stage 1
Stage 2
09:30 13/11
Stage 1
09:30 / 10:00
UX design Story Acquisition
🇬🇧 Think different: Attracting Millenials through innovative user-experience
Alexandre Assal - Whoomies
Lauren Dannay - Whoomies
Stage 2
09:30 / 10:00 Sponsored by Microsoft
Product AI Technology
🇬🇧 Cognitive services for intelligent applications
Nicolas Kirrmann - Microsoft
10:00 13/11
Stage 1
10:00 / 10:30
Mobile development Quality
🇬🇧 Sustainable speed : when engineering velocity is a competitive advantage
Mindaugas Mozuras - Vinted
Stage 2
10:00 / 10:30 Sponsored by App Annie
Market analysis Retention Acquisition
🇬🇧 Why discovering market trends is important
Thierry Guiot - AppAnnie
10:30 13/11
Coffee and networking break
Stage 1
Stage 2
11:00 13/11
Stage 2
11:00 / 11:30 Sponsored by Applause
Quality Testing
🇫🇷 Le testing des apps mobiles PagesJaunes : Accélérer le rythme des releases sans compromis sur la qualité
Alexandre Gueugnot - Applause
Nicolas Durand - Solocal
11:30 13/11
Stage 1
11:30 / 12:00 Sponsored by Batch
UX design Mobile strategy Push notifications
🇫🇷 UX & Push : la stratégie d'une néobanque dédiée aux 12-25 ans, Kard.eu
Simon Dawlat - Batch
Fabien Penso - Kard
Scott Gordon - Kard
Stage 2
11:30 / 12:00
Mobile strategy Product
🇬🇧 How leboncoin changed successfully the DNA of its product used by 28 million users
Martin Berthonneau - leboncoin
12:00 13/11
Stage 1
12:00 / 12:30
Mobile strategy Product
🇬🇧 Product & passion: How to succeed when you are a super emphatic with your product?
Benoit Terpereau - Deezer
Stage 2
12:00 / 12:30 Sponsored by FollowAnalytics
Mobile development
🇫🇷 Comment créer votre application en un temps record
Riad Lemhachheche - FollowAnalytics
Cécile Du Chesnay - Interparfums
12:30 13/11
Networking lunch
Buffet with French cuisine and drinks.
Stage 1
Stage 2
13:30 13/11
Stage 2
13:30 / 14:00 Sponsored by Snap
Mobile marketing Acquisition
🇫🇷 Comment toucher les Millennials et les engager sur mobile ? La réponse avec leboncoin et Snapchat
Alexis Gabillet - Snapchat
Zofia Zak - leboncoin
14:00 13/11
Stage 1
14:00 / 14:30 Sponsored by Fabernovel
Mobile strategy Product Mobile marketing
🇫🇷 Comment et pourquoi myCANAL est devenu l'une des meilleures application vidéo au monde
Julie Rollin-Moustéou - Fabernovel
Benoit Audouard - CANAL+
Stage 2
14:00 / 14:30
Mobile strategy Product Story
🇫🇷 Effets indésirables d’une nouvelle fonctionnalité : faut-il roll-back ?
Julie Beaujoin Prieur - happn
14:30 13/11
Stage 1
14:30 / 15:00
Mobile development Product Strategy
🇬🇧 Mobile Second: Building Mobile Apps in the Shadow of Web
Marcus Wermuth - Buffer
Stage 2
14:30 / 15:00 Sponsored by Adsvisers
Advertising Mobile marketing Acquisition
🇬🇧 Google App Campaigns: from your 1st user to turning a profit
Marie Pastré - OPnGO
Valentin Quelard - Adsvisers
Michael Leroy - Adsvisers
15:00 13/11
Coffee and networking break
Stage 1
Stage 2
16:00 13/11
Stage 1
16:00 / 16:30
Mobile development Technology
🇬🇧 Make your mobile SDK developer friendly
Etienne Mercier - Mapwize
Stage 2
16:00 / 16:30 Sponsored by Beapp
Mobile development Product Technology
🇫🇷 Toucher un nouveau public grâce aux applications Lite, retour d’expérience de 20 Minutes
Anaïs Vivion - Beapp
Julien Pinelli - 20 Minutes
16:30 13/11
Stage 1
16:30 / 17:00 Sponsored by Upstream
Advertising Security
🇬🇧 Money heist. Three tales on mobile ad fraud
Guy Krief - Upstream
Stage 2
16:30 / 17:00 Sponsored by Splio
Mobile marketing
🇫🇷 Google Pay, Apple Wallet, WeChat : Comment mettre à profit le Mobile Marketing pour engager et fidéliser vos clients aujourd’hui ?
Rabye Marouene - Splio
Arnaud Boucher - Fnac
Lucyna Janas - Google Pay
17:00 13/11
Stage 1
17:00 / 17:30
Mobile development Technology
🇬🇧 The Good, the Bad and the Ugly. An ethical introduction to reverse engineering on Android
Thomas Barthélémy - Netatmo
Stage 2
17:00 / 17:30
Mobile strategy Story
🇬🇧 Dealing with the challenges related to the internationalization of a mobile banking application?
Michael Möglich - Monese
17:30 13/11
Stage 1
17:30 / 18:00
AI Technology
🇬🇧 Using Artificial Intelligence efficiently on Android and iOS
Pierre Queinnec - Jenji
18:00 13/11
Cocktail Party by AppsFlyer
Stage 1
Stage 2
14 Novembre 2019
Stage 1
Stage 2
08:30 14/11
Networking breakfast
To start a good day with some viennoiseries and hot drinks.
Stage 1
Stage 2
09:30 14/11
Stage 1
09:30 / 10:00
Back-end UI
🇬🇧 Server Driven UI: how to update your app UI dynamically from your backend
Jean-Élie Le Corre - Getaround
Stage 2
09:30 / 10:00
Machine learning Mobile development
🇬🇧 Supercharge your app with Machine Learning
Matthieu Rouif - BG App
10:00 14/11
Stage 1
10:00 / 10:30 Sponsored by Amazon Alexa
AI Technology
🇬🇧 Shift From Screen-First to Voice-First Design
Benoit Nachawati - Amazon
Stage 2
10:00 / 10:30 Sponsored by Infobip
Messaging Acquisition
🇬🇧 How to converse with your customers on their preferred messaging channels?
Romain Dautricourt - Infobip
10:30 14/11
Coffee and networking break
Stage 1
Stage 2
11:00 14/11
Stage 2
11:00 / 11:30 Sponsored by AppsFlyer
Mobile marketing Analytics Acquisition
🇫🇷 Mesurez vos performances : comment construire une stratégie mobile payante ? Témoignage de Cheerz
Léopold Arnaud - Cheerz
Linda Levy - AppsFlyer
11:30 14/11
Stage 1
11:30 / 12:00 Sponsored by ironSource
UX design Product
🇬🇧 Rising above the noise: How ironSource and Orange disrupt the way users discover apps they love?
Adam Chakir - ironSource
Pawel Czartoryjski - Orange
Stage 2
11:30 / 12:30 Sponsored by Nexmo, the Vonage API
Mobile marketing Messaging Acquisition
🇫🇷 L'importance de l'expérience utilisateur pour les apps mobile. Retour d'expérience Doctolib (vidéo), happn (Verify), LaFourchette (WhatsApp) - PART 1
Cyprien Godard - Nexmo
Yoann Deshaies - happn
Loic Charpentier - Doctolib
Dimitri Hautot - LaFourchette
Marc De Corny - Nexmo
Adeline Siegrist - LaFourchette
12:00 14/11
Stage 1
12:00 / 12:30
Mobile development Technology
🇬🇧 iOS @ N26 - Scaling Mobile Engineering in a Hypergrowth Company
Daniel Peter - N26
Stage 2
12:00 / 12:30 Sponsored by Nexmo, the Vonage API
Mobile marketing Messaging Acquisition
🇫🇷 L'importance de l'expérience utilisateur pour les apps mobile. Retour d'expérience Doctolib (vidéo), happn (Verify), LaFourchette (WhatsApp) - PART 2
Cyprien Godard - Nexmo
Yoann Deshaies - happn
Loic Charpentier - Doctolib
Marc De Corny - Nexmo
Adeline Siegrist - LaFourchette
12:30 14/11
Networking lunch
Buffet with French cuisine and drinks.
Stage 1
Stage 2
13:30 14/11
Stage 2
13:30 / 14:00 Sponsored by Idean
Mobile strategy Product Startup
🇬🇧 Cars and smartphones: simplify the driver experience with mobility services, the PSA and Idean approach
Jérôme Coignard - Idean
Myriam Vergès - Free2Move Services
14:00 14/11
Stage 1
14:00 / 14:30
UX design Story
🇬🇧 The Dark Side of the App
Olivier Berni - Lunabee Studio
Stage 2
14:00 / 14:30 Sponsored by Kaliop
Mobile development Technology Quality
🇬🇧 Faster multicountry and multiplatform deployment : the Biogen example
Antonin Savoie - Kaliop
Yoram Griguer - Biogen
14:30 14/11
Stage 1
14:30 / 15:00 Sponsored by adjust
Mobile marketing Analytics
🇬🇧 Building the automation engine: How BlaBlaCar is revving up for change
Aline Reiniche - Adjust
Maria Fossarello - BlaBlaCar
Stage 2
14:30 / 15:00
Mobile marketing Story
🇬🇧 Do you still need an app in 2020?
Vincent Fillon - Air France
15:00 14/11
Coffee and networking break
Stage 1
Stage 2
15:30 14/11
Stage 1
15:30 / 16:00
Mobile development Quality
🇬🇧 Transforming Mobile App Development for Speedy Delivery
Ramy Kfoury - Zalando
Stage 2
15:30 / 16:30 Sponsored by USERADGENTS
Mobile marketing Technology Story
🇫🇷 [Table ronde 1h] : Réalité Augmentée x Mobile : Retours d'expérience & opportunités pour les marques
Renaud Ménérat - USERADGENTS
Vincent Pillet - USERADGENTS
Lucie Pénicaud - OUI.Sncf
Jean-Philippe Allain - Boulanger
16:00 14/11
Stage 1
16:00 / 16:30
UX design Mobile strategy
🇫🇷 Chronologie d’une refonte UX… Ambition et défis
Renaud El Ghozi - Meetic
Stéphane Gamblin - Meetic