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Program

Attend more than 60 conferences and workshops 100% mobile.

14 Novembre 2018
Stage 1
Stage 2
08:30 14/11
Networking breakfast
To start a good day with some viennoiseries and hot drinks.
Stage 1
Stage 2
09:30 14/11
Stage 1
09:30 / 10:00
Technology Mobile development
Rebuild application from Scratch, a winning bet?
Mathieu Bertin - Betclic
Camille Reverdy - Betclic
Stage 2
09:30 / 10:00 Sponsored by Microsoft
AI Retention
Comment Microsoft démocratise l’IA pour amplifier l’engagement de vos utilisateurs : retour d’expérience du bot intelligent Solocal
Othman Chiheb - Microsoft
Guillaume Laporte - PagesJaunes
10:00 14/11
Stage 1
10:00 / 10:30
Mobile strategy Story
Ce qu’on a appris sur les SDKs mobile et 12 astuces pour vous aider à choisir les meilleurs
Antoine Guénard - Batch
Stage 2
10:00 / 10:30 Sponsored by Ogury
Technology Mobile monetization
Use Intelligent ad mediation to boost your mobile revenues
Jonathan Ferrebeuf - Ogury
Marc Dieudonné - TF1 Publicité
10:30 14/11
Coffee and networking break
Stage 1
Stage 2
11:00 14/11
Stage 2
11:00 / 11:30 Sponsored by Gowento
Quality Retention
Apple Wallet, Google Pay, Progressive Web Apps, WeChat : comment les utiliser, pour quels résultats ?
Rabye Marouene - Gowento
11:30 14/11
Stage 1
11:30 / 12:00
Story Startup
L'histoire de Georide : de Youtuber à fondateur d'une startup alliant mobile et IoT
Walane GeoRide - GeoRide
Stage 2
11:30 / 12:00 Sponsored by Applause
Testing Quality
Crowdtesting : Bienvenue à tous ceux qui pensent que bien tester, c'est compliqué
Julien Herpin - Frichti
Arsène Huot - Frichti
Sofiane Gharrad - Applause
12:00 14/11
Stage 1
12:00 / 12:30
Mobile development
Pourquoi et comment développer les extensions iOS (Today App, iMessage, 3D Touch...)
Raphael Gioda - Voyage Privé
Jessy HANZO - Voyage Privé
Stage 2
12:00 / 12:30 Sponsored by Notify
Push notifications Acquisition
Push temps réel chez Le Cab : 2,27 fois plus d'efficacité sur le taux de visite
Franck Lhuerre - Notify
Anne-Cécile Galloy - Le Cab
12:30 14/11
Networking lunch
Buffet with French cuisine and drinks.
Stage 1
Stage 2
14:00 14/11
Stage 1
14:00 / 14:30
Mobile development Back-end
Designing one international App auto-configurable by country
Antoine Yassa - Aptus Health
Gabriel Soares - Aptus Health
Stage 2
14:00 / 14:30 Sponsored by AppsFlyer
Analytics Market analysis
How Virtuo uses people based attribution metrics to build successful acquisition strategies
Tinal Veth - AppsFlyer
Denitsa Georgieva - Virtuo
14:30 14/11
Stage 1
14:30 / 15:00
Mobile development Mobile strategy
Reimagining Mobile Development at Zalando
Ramy Kfoury - Zalando
Stage 2
14:30 / 15:00 Sponsored by Liftoff
Mobile marketing Advertising
Publicité mobile : ce que nous avons appris en testant plus de 25.000 créas différentes
Hichem Belouizdad - Liftoff
15:00 14/11
Stage 1
15:00 / 15:30
AI Technology UX design
How voice technology can enhance the mobile experience
Dave Slocombe - Trainline
Stage 2
15:00 / 15:30 Sponsored by Singlespot
M-commerce Drive-to-store
Understand your offline consumer journey and drive your strategy
Thomas Opoczynki - Singlespot
15:30 14/11
Coffee and networking break
Stage 1
Stage 2
16:00 14/11
Stage 1
16:00 / 16:30
Story Startup
Less is more: guide de survie d’un studio de jeux mobile
Jérémie Francone - 1Button
Stage 2
16:00 / 16:30 Sponsored by ikomobi
Technology Drive-to-store
Voice in app, Auchan Drive simplifie les courses et transforme l'expérience client.
Christophe Blomme - Auchan Drive
Jonathan Skorupski - Ikomobi
Louis Dupin - Auchan
16:30 14/11
Stage 1
16:30 / 17:00
Conversion UX design Retention
86%: bots & onboarding
Olivier Berni - 86% & Lunabee Studio
Stage 2
16:30 / 17:00
Quality Mobile strategy
Méthodologie pour aller vers les 5 étoiles
Cyril Gravelier - Pôle Emploi
17:00 14/11
Stage 1
17:00 / 17:30
Mobile payment Story Startup
Create an off-line retail network for a mobile app
Hugo Sallé de Chou - Pumpkin
Stage 2
17:00 / 17:30 Sponsored by AppLift
Mobile marketing Data
Mobile Journey Advertising - The Evolution From Install To Customer Acquisition
Vladimiro Bilancetti - AppLift
17:30 14/11
Stage 1
17:30 / 18:00
Mobile strategy Acquisition
Gamify your user acquisition! What can you adapt in non-gaming verticals
Michael Bork - Runtastic
18:00 14/11
Appsflyer VIP Cocktail
Stage 1
Stage 2
15 Novembre 2018
Stage 1
Stage 2
08:30 15/11
Networking breakfast
Stage 1
Stage 2
09:30 15/11
Stage 1
09:30 / 10:00
Mobile development Back-end
How to share business-logic code between Web, Backend and Mobile
Karim Jouini - Expensya
Stage 2
09:30 / 10:00 Sponsored by FollowAnalytics
Push notifications Analytics
Comment Somfy Protect adapte sa relation client mobile aux enjeux de sécurité connectée ?
Riad Lemhachheche - FollowAnalytics
Yan Birre - Somfy Protect
10:00 15/11
Stage 1
10:00 / 10:30
Story Startup
The Shapr story: how to grow a professional mobile startup in a global market?
Jonathan Rogez - Shapr
Stage 2
10:00 / 10:30 Sponsored by Tapjoy
Mobile ads Mobile monetization
Is your Mobile advertising strategy effective for your brand outside Facebook? Discover 5 Key ingredients that will create the difference
Erwin Bos - Tapjoy
Eric Zarowsky - Addict Mobile
10:30 15/11
Coffee and networking break
Stage 1
Stage 2
11:00 15/11
Stage 2
11:00 / 11:30 Sponsored by Micro Focus
Testing Quality
Test Mobile & Qualité applicative : état des lieux 5 ans après, enjeux, tendances et vision d’un grand compte bancaire et celle d’un éditeur reconnu sur le marché
Virgile Delecolle - Micro Focus
Lotfi SACI - BNP Paribas
11:30 15/11
Stage 1
11:30 / 12:00
Quality Story
Placer l’utilisateur au centre d’une refonte Apps : objectifs, pièges et résultats ?
Sandy Castagna - SeLoger
Stage 2
11:30 / 12:00 Sponsored by Mozoo
Marketing mobile Advertising
Publicité mobile : les marques doivent-elles choisir entre efficacité et créativité ?
Mathieu ROSTAMKOLAEÏ - Mozoo
12:00 15/11
Stage 1
12:00 / 12:30
Technology Mobile development Mobile strategy
React Native, Progressive Web App or Native: how to choose the right technology for your project?
Jérémie Drouet - One More Thing
Stage 2
12:00 / 12:30 Sponsored by Remerge
Mobile marketing Retention
KPIs in mobile marketing - which one is right for your company?
Eugen Martin - Remerge
12:30 15/11
Networking lunch
Buffet with French cuisine and drinks.
Stage 1
Stage 2
14:00 15/11
Stage 1
14:00 / 14:30
Mobile strategy Startup
Product design in a fast growing start-up. Lessons learned and good practices
Cyril Rondeau - Linxo
Stage 2
14:00 / 14:30 Sponsored by Branch
Marketing mobile Mobile strategy
Cross-Platform, Cross-Device, Cross-Channel - The Holy Grail of Marketing
Mike Molinet - Branch
Oliver Mills - Hotels.com
Emily Grossman - Skyscanner
14:30 15/11
Stage 1
14:30 / 15:00
Quality Mobile strategy
Pour proposer l’application la plus appréciée de votre secteur, vos choix doivent être ceux de vos utilisateurs
Nicolas OISEL - AVendreALouer
Stage 2
14:30 / 15:00 Sponsored by Snap
Mobile strategy Acquisition
Boostez votre stratégie d'acquisition avec Snapchat : cas clients & best practices
Morgan Azogui - Snapchat
Arnaud Duranton - Deezer
15:00 15/11
Stage 1
15:00 / 15:30
UX design Mobile strategy
Designing for joy
François Chartrand - Headspace
Stage 2
15:00 / 15:30 Sponsored by Lookout
Quality Security
Intégrer la sécurité à vos applications métier
Bastien Bobe - Lookout
Jean-Christophe Prudhomme - Lookout
15:30 15/11
Stage 1
15:30 / 16:00
Mobile development Mobile strategy
Comment offrir une expérience à la fois browser et app, desktop et mobile avec des contraintes de ressources et de temps
Grégory Rota - MonPetitGazon
Stage 2
15:30 / 16:00 Sponsored by Shuttle
Technology Quality
Best practices : unifier la distribution de vos app mobiles - iOS & Android enfin main dans la main !
Damien Gosset - Shuttle (H2G Lab)
Gabriel Brémond - Keyrus
16:00 15/11
Stage 1
16:00 / 16:30
Machine learning Mobile strategy
Re-innovate with the mobile in 2018? Your Machine Learning and Mobile strategies must be linked
Claire Dufetrelle - FABERNOVEL Technologies