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Program

Attend more than 60 conferences and workshops 100% mobile.

14 Novembre 2018
Workshop 1
Workshop 2
08:30 14/11
Networking breakfast
To start a good day with some viennoiseries and hot drinks.
Workshop 1
Workshop 2
09:30 14/11
Workshop I
09:30 / 10:30 Sponsored by App Annie
Mobile strategy Data
Grow you app, optimise your strategy. Discover how happn became the number one dating app in India and how app market data will provide actionable insights for your mobile strategy
Thierry Guiot - App Annie
Benjamin Lorthiois - Happn
Workshop II
09:30 / 10:30 Sponsored by Klaxoon
Enterprise Digital transition
Comment Carrefour améliore la satisfaction client en engageant 3600 collaborateurs répartis sur 220 magasins de manière efficace et rapide grâce à la suite d'apps collaboratives Klaxoon ?
Marie BARBESOL - Klaxoon
Guillaume Guichard - Carrefour
10:30 14/11
Coffee and networking break
Workshop 1
Workshop 2
11:30 14/11
Workshop I
11:30 / 12:30 Sponsored by Captain Wallet
M-commerce Mobile marketing Retention
Comment Jacadi transforme sa relation client grâce aux wallet mobiles (Apple Pay et Google Pay) ?
Axel Detours - Captain Wallet
Deborah Mazzucato - Jacadi
Workshop II
11:30 / 12:30 Sponsored by IBM
AI
L'intelligence artificielle IBM Watson en environnement mobile Apple
Vincent Perrin - IBM
12:30 14/11
Networking lunch
Buffet with French cuisine and drinks.
Workshop 1
Workshop 2
14:00 14/11
Workshop I
14:00 / 15:00 Sponsored by Influence4You
Acquisition Advertising
Comment gérer efficacement ses campagnes d’influence ?
Stéphane Bouillet - Influence4You
Workshop II
14:00 / 15:00 Sponsored by Connecthings
Retention Mobile strategy
How to increase and improve app usage thanks to augmented location?
Hatem Chelbi - Toot Sweet
Patrick Robinson Clough - Citygo
Laetitia Gazel Anthoine - CONNECTHINGS
15:00 14/11
Workshop I
15:00 / 15:30 Sponsored by Taboola
Acquisition Advertising
Native advertising & Contenus : les nouveaux leviers de monétisation et de téléchargement d'apps
Harry Levy - Taboola
Workshop II
15:00 / 15:30 Sponsored by Testbirds
Testing Quality
More markets, more problems: how to successfully perform user testing in unexplored markets
Carl Fryer - Testbirds
Jennifer Rivas - DAZN
15:30 14/11
Coffee and networking break
Workshop 1
Workshop 2
16:00 14/11
Workshop I
16:00 / 17:00 Sponsored by Accengage
Push notifications Mobile marketing
Comment construire une stratégie de notifications push efficace ? Innovations, astuces et bonnes pratiques
Samuel Norca - Accengage
Colin Julie - Sarenza
Workshop II
16:00 / 17:00 Sponsored by AppTweak
ASO Acquisition
Extending your marketing efforts through ASO - A Deezer success story
Simon Thillay - Deezer
Marie-Laure Cruyt - AppTweak
17:00 14/11
Workshop I
17:00 / 17:30 Sponsored by Beastly
Mobile marketing Acquisition
Comment générer 50 000 nouveaux utilisateurs qualifiés en moins de 24h grâce au marketing d'influence
Julian Kabab - Beastly
Marc Simeoni - Volpy
Evan Nataf - Beastly
Sabrina TAELMAN MARTINI - Volpy
Workshop II
17:00 / 17:30 Sponsored by app's miles
Retention Mobile strategy
Comment augmenter la fréquence de visite sur votre application mobile ? L'expérience PagesJaunes
François Le Tanneur - app's miles®
Taline KABAKIAN - Solocal
18:00 14/11
Appsflyer VIP Cocktail
Workshop 1
Workshop 2
15 Novembre 2018
Workshop 1
Workshop 2
08:30 15/11
Networking breakfast
Workshop 1
Workshop 2
09:30 15/11
Workshop I
09:30 / 10:30 Sponsored by Vectaury
Drive-to-store Data
CANCELLED - No candy, no cash : l’économie de la Data dans un monde post RGPD
Pierre Auclair - Ripple Motion - ESSENCE&CO
Brahim Yaya - Vectaury
Workshop II
09:30 / 10:30 Sponsored by adjust
Quality Mobile marketing
Scaling your app through the entire user life cycle
Aline Reiniche - adjust
Romain Coirault - LALALAB
Morad Adjaoud - Once Dating
Maria Fossarello - BlaBlaCar
Rokhaya Ndiour - OUI.sncf
10:30 15/11
Coffee and networking break
Workshop 1
Workshop 2
11:30 15/11
Workshop I
11:30 / 12:30 Sponsored by Beapp
Mobile development Mobile strategy
Comment VINCI Energies a créé une solution mobile innovante pour aider les agglomérations à optimiser le stationnement en ville ? Cas concret de la conception de l’application CityZen par VINCI Energies et Beapp.
Simon Coutel - Vinci Energies & CityZen
Anaïs Vivion - Beapp
Workshop II
11:30 / 12:30 Sponsored by IBM
AI Mobile marketing
What's The Future of Customer Experience & Marketing with AI?
Christophe Borde - IBM
12:30 15/11
Networking lunch
Buffet with French cuisine and drinks.
Workshop 1
Workshop 2
14:00 15/11
Workshop I
14:00 / 15:00 Sponsored by Mobiapps
Security
Phishing, code malicieux, attaques Man In The Middle : Comment sécuriser vos applications mobiles ?
Bastien Bobe - Lookout
Maxime PONTOIRE - Mobiapps
Hervé RIGAULT - VMware
Workshop II
14:00 / 15:00 Sponsored by Sikiwis
Technology Mobile development
Comment le zéro code révolutionne le portage sur mobile des processus métier et démultiplie la performance opérationnelle
Paul Sitbon - Sikiwis
15:00 15/11
Workshop I
15:00 / 16:00 Sponsored by Swrve
Quality Mobile marketing
Leçons apprises sur 3,5 milliards d'applications mobiles installées en collaboration avec les plus grandes entreprises du monde
Kris Bogaerts - Swrve
Thierry Sequeira - Swrve